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O4.17.06
MDS wins 2006 Silver and Bronze Summit Awards
International panel of judges honor MDS creative for DVD multimedia and Annual Report design
‘Dance break!’ The shout went up as did the volume on the iPod speakers and the design team at MDS Advertising took five to celebrate, gyrating with abandon around the studio for a few short moments. The group had just received word they’d won two International Summit Awards. The first was a Silver Summit Award for their corporate DVD for client Montecito Property Company and the second, a Bronze award for the agency’s most recent innovative annual report design for university fund management giant UTIMCO.
Austin, TX—In the Summit Awards competition an elite panel of international judges applies stringent standards for creative excellence and advertising effectiveness as they reduce the annual competitive field to a handful of gold, silver and bronze award winners in each category. The panel sifts through thousands of submissions sent in by creative agencies throughout the world, combing through entries from twenty-six countries looking for design that stops them in their tracks and delivers what world-class advertising should.
Winners like MDS Advertising are given sleek Summit trophies and entrée into the competition’s select cadre of award-winning advertising creatives.
MDS won their 2006 Silver Summit Award for the creative agency’s original corporate video for Montecito Property Company. The 5-minute, multi-media DVD used a rich, creative patois of video, still-photography and imaginative digital type treatments and graphic effects to convey the client’s industry-leading product—high-end residential condominium home communities located in some of the trendiest areas in the United States.
MDS Advertising has been with Montecito Property Company since MPC’s startup days. It has developed the vivid, lifestyle branding and corporate presence for its client that has so successfully defined the company and its communities. MDS has been there from the beginning, building alongside Montecito, helping the company achieve its near-legendary industry success; Montecito is today recognized by industry analysts as the fastest growing and second largest converter of residential condominium home communities in the nation with over $1 billion in sales in 2005.
MDS Advertising earned their second 2006 Summit Award for the interactive, 21-piece, four-color annual report the agency designed for The University of Texas Investment Management Company (UTIMCO). An MDS client for over 7 years, UTIMCO is one of the largest university fund managers in the United States and is widely recognized for the success of its $19.3 billion portfolio of assets.
MDS’s award-winning annual report design featured an integrated, convertible collateral set and an interactive financials CD. The interchangeable collateral elements allow a sophisticated degree of custom compilation suited to the client’s need to uniquely and specifically communicate with diverse audience groups.
MDS has won numerous other awards for its annual reports designs for UTIMCO through the years.
The 2006 Summit Award judges included professionals from Ogilvy and Mather; Paragon Marketing Communications; Avenue Inc.; Stormhouse Partners; Memac Ogilvy; PUSH, Inc.; INNocean Worldwide; MFX, inc.; Jeff Fisher LogoMotives; Type A learning Agency;Tribal DDB; Cocoon Branding; Promoseven Network, Inc.; and the Art Institute.
Summit Award creative entries come from Europe, Asia, South Africa, the Middle East, North and South America, New Zealand and Scandinavia. The Summit Awards are described as one of the premier arbiters of design and advertising excellence.
(Click here to see MDS’ award-winning DVD presentation for Montecito Property Company)
About the agency: MDS Advertising Inc is a full service, award-winning advertising company focused on cutting edge creative that delivers results.
