WAL-MART Retailer

Lasting Achievements Live On Campaign

MDS was hired to revitalize the WAL-MART Keystone Jewelry brand so that the Generation X target audience could relate to it. The ad campaign included brand strategy and development, full catalog creative and production, copywriting and photography, WAL-MART in-store merchandising materials and posters, point of purchase displays and direct mail pieces, bean flips, display toppers, bottle toppers, sales training banners and order forms.